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Building Sales Up Amid COVID-19

SILKWOOD HOMES ON THE UP AMID CORONA CRISIS

  • New home enquiries up 37% and sales for March and April up 10% year on year
  • Company has accelerated innovation, taking residential construction into the virtual world – 90% of current enquiries being conducted online
  • Silkwood Homes buoyed by what the future holds for the industry

While many businesses have experienced a downturn through the effects of Coronavirus, Gold Coast-founded residential building company, Silkwood Homes has found the period leading to an increase in enquiries and new build contracts being signed.

Since the pandemic began to impact Australia in mid-March, Silkwood Homes – that has offices on the Gold Coast, Ballina and Newcastle – has seen an increase of 37% in enquiries year-on-year, while new contract signings during the period are showing an increase of 10% year-on-year.

The result has kept Founder and Managing Director, John Stephens, optimistic about the strength of the Australian economy once we come through this period. 

Silkwood Homes

John Stephens has been bouyed by the increase in enquiries and sales for Silkwood Homes across its three locations despite the Coronavirus crisis
 

“It is a period of time when you have a business like Silkwood Homes that you look at and don’t know what the other side is going to look like – there were considerable unknowns, however it has accelerated our ability to innovate and to be at the forefront of the industry moving forward.

“I can honestly say that across our three locations we’ve had to adapt – but haven’t made any appreciable changes to on-site building, aside from adopting the Government indicated sanitation policies. Our enquiry level year-on-year is up and it is the same with signed contracts as well.

Silkwood Homes’ data is in line with a recent report quoting the Real Estate Institute of Queensland that the South East Queensland market was proving to be stable and that an influx of interstate investors may move north once the borders reopened.

Heavy investments in technology is transitioning the enquiry and sales process into the virtual world. Since the outbreak of Coronavirus, around 90% of discussions with clients has pivoted to an online environment. 

Silkwood Homes can provide customers with virtual tours, digital contracts and video and photographs during the build.

“We’re really excited by what this period has allowed us to implement,” said Stephens. “Particularly our Gold Coast office has welcomed investors from interstate to communicate with us virtually. We’ve got a number of projects underway whereby there has been no physical meeting.

“The situation is providing tremendous opportunities for businesses like ours to innovate. Becoming digital has streamlined the typical process – which would involve a sales executive meeting a client at a display home and then discussing requirements.

“We’re now able to have customers virtually walk through a house at whatever time of day suits them. This naturally has a financial benefit with our sales team being able to connect with more leads. 

“I can’t see in the immediate future fully eradicating the tactile experience of visiting a display home, but I truly think the virtual side of things will provide a roadmap for the future of our industry.” 

The company has been in operation for nearly 30 years, starting on the Gold Coast and expanding to Ballina and Newcastle. They deliver stylish, modern, and functional homes that are tailored to match customer requirements. 

For more information on Silkwood Homes, visit www.silkwoodhomes.com.au

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